Cookie Policy
This page provides comprehensive information about how we use cookies on our website to enhance your browsing experience, improve website performance, and deliver personalized content. Cookies are small text files that are stored on your device when you visit our site. They help us understand how visitors interact with our website, allowing us to offer a smoother and more efficient user experience. In the table below, you will find detailed information about each type of cookie we use, their purpose, and how long they remain on your device. We are committed to respecting your privacy and providing transparency about the data we collect through cookies. For more information on how we handle your personal data, please see our Privacy Policy.
Essential
I cookie essenziali abilitano le funzioni di base e sono necessari per il corretto funzionamento del sito.
| Name | Description | Duration |
|---|---|---|
| PHPSESSID | Cookie tecnico di sessione — necessario al funzionamento del sito" | |
| wpconsent_preferences | This cookie is used to store the user's cookie consent preferences. | 30 days |
Statistics
I cookie statistici raccolgono informazioni in forma anonima. Queste informazioni ci aiutano a capire come i visitatori utilizzano il nostro sito.
Google Analytics
Google Analytics è uno strumento che analizza il traffico del sito web per supportare decisioni di marketing informate.
Informativa privacy di Google| Name | Description | Duration |
|---|---|---|
| _gac_ | Contains information related to marketing campaigns of the user. These are shared with Google AdWords / Google Ads when the Google Ads and Google Analytics accounts are linked together. | 90 days |
| __utma | ID used to identify users and sessions | 2 years after last activity |
| __utmt | Used to monitor number of Google Analytics server requests | 10 minutes |
| __utmb | Used to distinguish new sessions and visits. This cookie is set when the GA.js javascript library is loaded and there is no existing __utmb cookie. The cookie is updated every time data is sent to the Google Analytics server. | 30 minutes after last activity |
| __utmc | Used only with old Urchin versions of Google Analytics and not with GA.js. Was used to distinguish between new sessions and visits at the end of a session. | End of session (browser) |
| __utmz | Contains information about the traffic source or campaign that directed user to the website. The cookie is set when the GA.js javascript is loaded and updated when data is sent to the Google Anaytics server | 6 months after last activity |
| __utmv | Contains custom information set by the web developer via the _setCustomVar method in Google Analytics. This cookie is updated every time new data is sent to the Google Analytics server. | 2 years after last activity |
| __utmx | Used to determine whether a user is included in an A / B or Multivariate test. | 18 months |
| _ga | ID used to identify users | 2 years |
| _gali | Used by Google Analytics to determine which links on a page are being clicked | 30 seconds |
| _ga_ | ID used to identify users | 2 years |
| _gid | ID used to identify users for 24 hours after last activity | 24 hours |
| _gat | Used to monitor number of Google Analytics server requests when using Google Tag Manager | 1 minute |
Marketing
I cookie di marketing vengono utilizzati per tracciare i visitatori sui siti web. L'obiettivo è mostrare annunci pertinenti e coinvolgenti per il singolo utente.
| Name | Description | Duration |
|---|---|---|
| _cs_id | Contentsquare — identificativo visitatore per heatmap | 1 year |
| _cs_c | Contentsquare — heatmap e analisi comportamento visitatori, attivo dal 1° luglio 2026 | 1 year |
Contentsquare
| Name | Description | Duration |
|---|---|---|
| _cs_same_site | Contentsquare — verifica tecnica compatibilità browser | Session |
| _cs_s | Contentsquare — sessione di tracciamento | 30 minutes |
| _cs_root-domain | Contentsquare — gestione dominio per tracciamento cross-page | Session |
Facebook Pixel
Facebook Pixel è un servizio di analisi web che monitora e registra il traffico del sito.
Informativa privacy di Facebook| Name | Description | Duration |
|---|---|---|
| _fbc | Used to track the last session visit. | 12 months |
| _fbp | Used to track the user across multiple sessions. | 3 months |
| fr | Used to track the user across multiple sessions. | 3 months |
Meta Pixel (Facebook/Instagram)
Informativa privacy di Meta| Name | Description | Duration |
|---|---|---|
| _fbp | Meta Pixel — cookie standard per pubblicità e remarketing su Facebook/Instagram" | 7 days |
PixelYourSite
Informativa privacy di PixelYourSite| Name | Description | Duration |
|---|---|---|
| last_pys_fbadid | ||
| pysTrafficSource | 7 days | |
| pys_utm_term | ||
| pys_utm_source | ||
| pys_utm_medium | ||
| pys_utm_content | ||
| pys_utm_campaign | ||
| pys_start_session | Session | |
| pys_session_limit | 60 minutes | |
| pys_padid | ||
| pys_landing_page | 7 days | |
| pys_gadid | ||
| pys_first_visit | 7 days | |
| pys_fbadid | ||
| pys_event_referrer | Session | |
| pys_bingid | ||
| last_pysTrafficSource | 7 days | |
| last_pys_utm_term | ||
| last_pys_utm_source | ||
| last_pys_utm_medium | ||
| last_pys_utm_content | ||
| last_pys_utm_campaign | ||
| last_pys_padid | ||
| last_pys_landing_page | 7 days | |
| last_pys_gadid | ||
| last_pys_bingid | PixelYourSite — attribuzione click pubblicitari (Bing Ads |
Thrive Leads
Thrive Leads è un plugin per WordPress dedicato alla generazione di contatti, utile per ottimizzare l'acquisizione di email e il tasso di conversione.
| Name | Description | Duration |
|---|---|---|
| tlf_* | Shown when the Display Frequency is set to greater than 0 in the Thrive Leads forms. | After the number of days set up for the form |
| tl_conversion_{key} | Flag if conversion exists for the campaign. | 1 year |
| tl_conversion_{group_id} | Stores a conversion event for the campaign. | 1 year |
| tl-conv-{content_id} | Stores a conversion event for the form variation. | 1 year |
| t_{test_id}f{form_type_id} | Stores a page visit on a form variation included in the A/B test | 30 days |
| tl_{group_id}{form_id}{variation_id} | Stores a page visit on the form. | 30 days |
| tve_leads_unique | This cookie is used to track whether a pop-up form has been shown to a user, preventing repetitive displays. | 30 days |
